Rat’s Cave by Start From Zero Store Grand Opening
Date: 3:00p.m 18 Dec 2010
Venue: G/F, 18A-B Tai Ping Shan Street, Sheung Wah, Hong Kong
Ａbout the store
Rat’s Cave is the first street wear + mini gallery concept store opened by the Hong Kong street art crew Start From Zero. Just like the name of the store, Rat’s Cave is a secret place for street artists - the hidden members in the society. All fashion and art lovers are welcomed to explore the street life inside the Rat’s Cave.
SFZ designs all the interior of the store. The handmade woodcrafts and stencils are used as key decorations. Except the street wear label “Start From Zero”, the store also holds various labels including the famous local art crew “Graphicairlines”, world exclusive Californian hot rods label “Loser Machine”, and the American tattoo and rockabilly label “Lucky 13”.
The gallery session will regularly hold different exhibitions; the first one will be “Introducing Rat’s Cave”, a solo exhibition by Start From Zero. It will launch at the same time with the Rat’s Cave grand opening party on 18 Dec 2010 (Sat), and there will be limited special products launching in the opening too!
About Start From Zero
Start From Zero (SFZ) is a street art crew founded in 2001, by the Hong Kong local street artist Dom. It began with a “start from zero” sticker, which is now a symbol of the crew. Apart from stickers, SFZ is also good at using wheat pastes; stencils to convey messages on streets.
There are double meanings for the name “Start From Zero”. The first meaning is about the background and independent spirit. SFZ started quietly on the streets, without any formal art background. Throughout the years the crew had left marks and traces over the decade, simply promote street art wholeheartedly and encourage people to live a different way of life!
Moreover, the word “start from zero” can also be a slogan for encouraging people when they are unhappy, down or miserable. By leaving the slogan around, SFZ wants to remind people to keep the faith, in order to overcome and restart no matter what happens.
Start From Zero is from the street; working quietly to promote street art culture in Hong Kong. The crew had taken part in various exhibitions and live-painting performances; and got featured in various publications. In 2006, SFZ created a street wear line, including products like T-shirts, badges, caps and other accessories. These are the additional media for Start From Zero to more widely spread the message to everyone. The line can be found in various stores in HK, Taiwan, Mainland China and Macau.
Please see attached the invitation card, images of the Rat’s Cave and the latest look book. You are welcomed to visit the store and join the opening party on 18th Dec. Please email or call us at +852 9811 9861 if you have any enquiries.
Website: www.startfromzero.org
Date: 3:00p.m 18 Dec 2010
Venue: G/F, 18A-B Tai Ping Shan Street, Sheung Wah, Hong Kong
Ａbout the store
Rat’s Cave is the first street wear + mini gallery concept store opened by the Hong Kong street art crew Start From Zero. Just like the name of the store, Rat’s Cave is a secret place for street artists - the hidden members in the society. All fashion and art lovers are welcomed to explore the street life inside the Rat’s Cave.
SFZ designs all the interior of the store. The handmade woodcrafts and stencils are used as key decorations. Except the street wear label “Start From Zero”, the store also holds various labels including the famous local art crew “Graphicairlines”, world exclusive Californian hot rods label “Loser Machine”, and the American tattoo and rockabilly label “Lucky 13”.
The gallery session will regularly hold different exhibitions; the first one will be “Introducing Rat’s Cave”, a solo exhibition by Start From Zero. It will launch at the same time with the Rat’s Cave grand opening party on 18 Dec 2010 (Sat), and there will be limited special products launching in the opening too!
About Start From Zero
Start From Zero (SFZ) is a street art crew founded in 2001, by the Hong Kong local street artist Dom. It began with a “start from zero” sticker, which is now a symbol of the crew. Apart from stickers, SFZ is also good at using wheat pastes; stencils to convey messages on streets.
There are double meanings for the name “Start From Zero”. The first meaning is about the background and independent spirit. SFZ started quietly on the streets, without any formal art background. Throughout the years the crew had left marks and traces over the decade, simply promote street art wholeheartedly and encourage people to live a different way of life!
Moreover, the word “start from zero” can also be a slogan for encouraging people when they are unhappy, down or miserable. By leaving the slogan around, SFZ wants to remind people to keep the faith, in order to overcome and restart no matter what happens.
Start From Zero is from the street; working quietly to promote street art culture in Hong Kong. The crew had taken part in various exhibitions and live-painting performances; and got featured in various publications. In 2006, SFZ created a street wear line, including products like T-shirts, badges, caps and other accessories. These are the additional media for Start From Zero to more widely spread the message to everyone. The line can be found in various stores in HK, Taiwan, Mainland China and Macau.
Please see attached the invitation card, images of the Rat’s Cave and the latest look book. You are welcomed to visit the store and join the opening party on 18th Dec. Please email or call us at +852 9811 9861 if you have any enquiries.
Website: www.startfromzero.org
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